If someone had asked me about a month ago whether I considered myself to be a creative or not, I would've said no. I've always been inclined towards hard facts and formulas. Creativity, especially in a visual sense, is the exact opposite. It's true that there are color theories and recommendations for typography, but being creative often entails embracing the abstract.
One of my goals for 2019 (for the rest of my life, really) is to continue developing as a creative thinker and content creator. It may not come as naturally to me as it does others; nonetheless, there's nothing a lot of practice and determination can't fix. It's for this reason why I was so excited to begin learning the ins and outs of Adobe InDesign and Illustrator.
Before this month, I'd never even dared to click on either InDesign or Illustrator. Many of my fellow classmates appeared to have skipped the awkward beginner phase with each program and were naturals. This left me feeling a bit nervous, and I dreaded the day when I'd finally have to learn about each program for myself.
Fast forward to present-day, and I'm feeling significantly more confident with both InDesign and Illustrator. The Internet is inundated with tutorial videos and blogs created to teach you about all of the tools made available to you and how to use them. While these aids are incredibly resourceful, nothing beats fiddling around with each icon for yourself. Maybe you design something good on your first try, or maybe you botch everything and can't seem to get an idea down. Either way, you're learning.
Illustrator makes it easy to generate unique ideas. My favorite tool thus far is the paintbrush because it allows me to craft my own shapes and images before smoothing lines for a more finished look. InDesign, on the other hand, is fantastic for creating any layout or publication you may think of. Furthermore, you can create graphics on Illustrator and import them into InDesign! Learning one program makes it easy to learn the other, and they sure do make a great pair.
As a rising public relations professionals, it's necessary that I have an in-depth understanding of these programs and their capabilities. It's likely that I'll acquire a job where I'm responsible for pushing out new media and other content. Carrying out my job well requires being familiar with both InDesign and Illustrator. I heavily encourage you, the reader, to do the same.
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