As mentioned in my previous blog post, I'm interested in working with Norman's Second Chance Animal Sanctuary. Based off the information gleaned from the organization's official website and social media accounts, their brand is warm and friendly. I felt drawn in by the genuine desire to help animals in need.
Second Chance's mission to find pets their forever home is great, but competition in the form of other nearby shelters exists. Performing a competitive analysis is worthwhile because it helps to reveal any of the strengths and weaknesses within your own organization. More research into competitors enables one to understand why their organization is losing out on potential customers or donors.
Second Chance Animal Sanctuary differs from its competitors in a number ways. Second Chance has a more personal tone. Their organization appears to be run by a close-knit cluster of employees, which provides a more familial component. Competing shelters, on the other hand, are much larger and more impersonal. Additionally, Second Chance's adoption rates are significantly higher than other shelters in the Norman and Moore areas. This cost difference is most likely viewed as a negative. However, it's an opportunity to distinguish the quality of care that animals at Second Chance receive. Playing up on this aspect, along with the organization's overall inviting nature, would set Second Chance apart from other adoption centers or shelters.
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