Social media is one of the most powerful public relations tools in our current landscape. Social media has the potential to reach large quantities of people, and opportunities are constantly arising for new audiences to be included.
When it comes to creating a social media campaign, it's important to stay on brand. The ultimate goal is to create new content that differs from one another while maintaining a strong voice. To accomplish this, I tend to focus on utilizing similar themes, fonts and colors. And when it's appropriate, I might use the same images, or slight variations of them. Each social media platform has its own strengths and weaknesses. As public relations practitioners, however, it's our responsibility to ensure that audiences aren't receiving overly complex or conflicting content.
Designing posts for social media, specifically, is rather exciting. There's no end to the number of websites or softwares that you can use to create graphics for your audiences to engage with. One of the most important aspects when designing for social media is the size of the graphic you're creating. Every medium has its own dimensions, which users have to abide by. Making sure that your dimensions are correct from the very beginning can save you from having to make changes towards the end of the design process.
I've spent a significant amount of time detailing the Adobe Suite and how useful those softwares are with generating all types of visuals. That being said, there's a design website that I'd also like to introduce. CANVA!
Canva.com is rather easy to navigate, and numerous tutorials are offered to help you get started. My favorite feature is the 'Templates' section. Whether you're making a poster or social media post, there's an intricate template for just about every situation. If you don't have the time or skill to rely on the Adobe Suite, Canva is a fantastic place to start. Featured below are some of the mock up social media posts I created for Old Navy.
Note: Both designs differ from one another, yet the similarities make them recognizable as being a part of the same campaign.
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