Pets add a special sort of companionship to human life. Ask anyone you know, and you'll likely find that almost everyone has owned a pet for some period of time. Because animals are so highly esteemed, it's important for us to provide care for the ones who are in need of homes.
Second Chance Animal Sanctuary is a non-profit animal shelter in Norman, OK. The organization's goal is to give abandoned cats and dogs a second chance at life, hence the name of the non-profit. The organization provides cats and dogs who are ready to find their "forever homes".
Second Chance doesn't have an abundance of competition due to its location in a relatively small town. However, Norman Animal Welfare is Second Chance's greatest competitor. Their shelter offers lower adoption fees and similar access to animals who are ready to be adopted.
Furthermore, Second Chance Animal Sanctuary has several values which help to distinguish its mission. For example, Second Chance is a no-kill shelter. They prioritize the lives of the animals under their temporary care and actively work to find them suitable homes. Their Facebook page displays a more homely attitude in which adoptions and events are intimate and warm. This can be used to differentiate Second Chance from competitors, especially the Norman Animal Welfare shelter. Its image should differ from the rest in the sense that there's a higher emphasis on hosting events for the community and helping individuals to find the right dog/cat for them. The competition, on the other hand, appears to be more focused on relocating animals as quickly as possible.
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